HOW TO RANK HIGHER ON GOOGLE MAPS – The Best Strategy

How To Rank Higher On Google Maps

 

 

How To Rank Higher On Google Maps Image Source: Pexels

How To Rank Higher On Google Maps – In this digital world of today, Google Maps play a prime role in the digital marketing of your business. That is why, having a thorough knowledge of how to rank higher on Google Maps, is highly significant for the owners.

When customers are looking for a restaurant, a shop, or any institution, most of them prefer to use Google Maps. Often, they are unclear about requirements. They don’t know which restaurant they should visit, but they do know that they want to visit a restaurant. Does that happen with you too? Of course, it does. It happens with everybody. And what is your go-to app in such scenarios?

How To Rank Higher On Google Maps – During such situations, Google Maps is always to the rescue! We all know how to use Google Maps as customers, but do we know how to use it as an owner? No, we don’t and we don’t even need to unless we own a restaurant, any shop, even an institute, or any other commercial place. If you also do so, having complete knowledge over the topic, “How to rank higher on Google Maps”, is compulsory for you. Without having a complete grip over this topic, you might not be able to rank on Google Maps at all.

How To Rank Higher On Google Maps so important?

People are searching about their nearby places on a daily basis. Google search directs them to Google Maps where they find all the nearby places ranked by google algorithm. These search results depend on a number of different factors.

People will most certainly prefer the places ranked higher on the search results. They tend to put their trust in google algorithms and also, it is a bit convenient to select something among the places that pop up immediately after your google search.

A top-ranked place in google map search results, will most probably:

  • Attract new customers
  • Provide business
  • Prove to be a stamp on your credibility
  • Win over competitors in the eyes of old customers

Hence, if you can manage to position your place higher on Google Maps, it will be much more beneficial for your business than you can think of. Therefore, owners should know how to rank higher on Google Maps.

How To Rank Higher On Google Maps

Now the main question arises, how to rank higher on Google Maps? How can you place your business on the top rank on Google Maps? Google Maps marketing is essential for the visibility of your business. Making yourself stand out among the crowd will attract more customers and a high ranking on Google Maps is the best possible way for that.

Factors affecting Google Map Rankings

How To Rank Higher On Google Maps – Before indulging in the step-to-step guide for How to rank higher on Google Maps, you should know what factors are most crucial for your ranking. Here are a few factors that affect Google Map rankings.

Proximity

Proximity is one of the factors that affect google search results. For example, you own a business in Ohio, google is not going to recommend it to someone in New Jersey. The first thing that the Google algorithm takes into account is proximity. But do remember, proximity alone would not help you at all.

With proximity alone, be it just you in the whole area in a specific business type, only then you can have yourself ranked highest. Otherwise, you will just be lost in the huge pool of options available for the consumers.

The right use of the right keywords

How To Rank Higher On Google MapsFor the question, how do I increase my visibility on Google? The most probable answer is the right usage of keywords. Hence, the importance of the right use of keywords cannot be denied. Google algorithm uses keywords and backlinks to ensure credible rankings. Hence, to get yourself ranked in google, whether it be google search results or Google Maps search results, you need to focus on the right keywords and use them in the most natural way.

Put keywords in your profile description. That is the most convenient method. First, search for the right keywords. Keywords that are the most used in your industry and your location, should remain your focus. Once you have collected all the focused keywords, try to use them in your title, your description, and other profile info. Remember that the appropriate use of keywords is to use them naturally. An artificial approach is not only disregarded by Google Maps, but also by the customers.

A stand-out Google My Business profile

How To Rank Higher On Google Maps – Google My Business is free software that allows business professionals to create profiles to attract customers. Log in to Google My Business and make a profile. Your profile should be credible. A credible profile is preferred both by the google algorithm and customers. Put local phone numbers and good pictures of your place.

Credibility and good keyword use are the keys to a stand-out Google My Business profile. In return, a stand-out Google My Business profile is the key to ensuring top ranks on Google Maps. Do not neglect this important factor. Work on your Google My Business profile.

How To Rank Higher On Google Maps Image Source: Pexels

Step-to-step guide on How to rank higher on Google Maps

How To Rank Higher On Google Maps – Here is a step-to-step guide on How to rank higher on Google Maps. Read it thoroughly to build a good understanding of the subject. Once you know how you can rank higher on Google, you will be able to multiply your profits over the bridge.

Build your Google My Business profile

A Google My Business profile is very important for ranking your business on Google Maps. But a dry Google My Business profile is good for nothing. You need to work on your profile just as you do for your website or social media pages. Google My Business profiles also need constant check and balance to ensure customer attraction.

Here is a step-to-step guide for a stand-out Google My Business profile that you would be focusing on.

Add your business to Google Maps

The first step is to add your business to Google Maps. For that purpose, go to Google Maps and search the name of your business. Remember that your business name should be unique, i.e., no one else should have a similar name. It will help Google to recognize your credibility.

Scroll down and click add a missing place. The registration page will pop up. Register your business on Google Maps and start making your Google My Business profile.

Provide authentic information

How To Rank Higher On Google Maps – Once you have started making your Google My Business profile, Google will ask you for plenty of information. Though it would be up to you whether to provide all the required information or just a few basic ones, it is advised that you should put in all the demanded information. This will again increase your credibility in the Google algorithm.

The name of your business and the description should be unique. Provide your phone number as well. Also, remember that google prefers local numbers instead of toll-free numbers. Mention your working hours so that the people know when to contact you.

Provide visual attraction

How To Rank Higher On Google Maps – It is just natural to plump for the things that are visually attractive. Talking about businesses, customers like to put their trust in a business that they have some visuals for. The same goes for Google Maps. A listing without photos looks dry and -unattractive and the customers will most likely scroll them down, that too if google allows your dry listing to rank higher which is pretty much not possible.

Hence, in order to get rank higher on Google Maps and to win over new customers, you should put in some visual evidence of your workplace.

Appropriate categorization

Categorizing and then sub-categorizing your business has a vital role in Google Maps rankings. For example, if you categorize your food business in the equipment category, it will be disregarded. Not only will the google algorithm find it inappropriate but it will also fail to attract the targeted audience.

How To Rank Higher On Google Maps – For appropriate categorization, what you need is a thorough understanding and clear-cut decisions regarding your business. You should know what you are best at and what you are providing in your services. Placing your business in a service category that you do not provide, will indeterminate your reliability. Do not let that happen.

Attractive description

After looking at your business title and the photos, your description will be responsible for making an impression on the customers. An attractive and well-written description is essential for a good Google My Business profile.

How To Rank Higher On Google Maps – Try to tell the customers about your services and why your services are better than other competitors in the market. However, your description should never point directly at a competitor. Just focus on your plus points and prove yourself to be better, in a subtle way.

It is just like a product’s punch line but just a little longer. A punch-line provides all the information about the product in a single line, keeping the wit alive. Your description should also be in the same way. It should explain all your services and the fact that you are better than others in a few lines.

Use keywords regarding your industry and location

Keywords play an essential role in attracting google algorithms. To get your business ranked higher on Google Maps, you need to focus on the most searched keywords. Find such keywords using different apps and use them in your Google My Business profile. You can add such keywords to your business title and description. These keywords are the trails that the google algorithm follows to find the most credible businesses.

If you can manage to use the targeted keywords in a natural way, Google Maps will prefer your Google My Business profile over other non-optimized profiles.

Keep your listing active with constant postings

How To Rank Higher On Google Maps – An old Google My Business profile is like an old-dated book that no one likes to read and no one will ever recommend. Keep your profile active so that Google looks at you as a responsible business. Now might be thinking, how could you keep your business profile active? Google My Business profile is just like your social media profiles. You can post things from time to time to keep them active.

The best possible way is to keep posting different events that occur on your business site. You can also use these postings to aware people about your services in depth.

Work on your website

How To Rank Higher On Google Maps – Your website is crucial for your business. It also plays a vital role in ranking your business higher on Google Maps. Do not neglect your website at all. Either work on it on your own or hire a good web developer who can establish an attractive and optimized website for your business.

Though many factors are important for a website, the points that help in your google maps ranking are as follows.

Add keywords regarding the location and industry

How To Rank Higher On Google Maps – You have already used keywords in your Google My Business profile. Now as you have a good know-how of keyword research and usage, it will be a lot easier for you. Find the keywords that are most relatable to your industry and location. Non- relatable keywords would be good for nothing.

The same keywords that you had used in your Google My Business profile must be used in your website. You can focus on the About Us section or the Contact Us section for using keywords. Keywords are very important to rank your website on the top for internet surfers.

Place a google map on your website

How To Rank Higher On Google Maps – If you embed a google map on your website, it will make you look more reliable in front of the google algorithm. In your Contact Us section, embed a google map. It will link your website to your Google My Business profile.

Also, provide the link to your website on your Google Map listing. People will be able to visit your profile from your website and your website from your profile.

Get Good Reviews

How To Rank Higher On Google Maps – Always ask your customers to give reviews to your business at Google Maps. Both google algorithm and customers tend to prefer good-rated and nicely reviewed places.

The maximum good reviews your profile has, the maximum customers it will be attracting.

The above article will help you get ranked higher on Google Maps, for sure. Just follow the steps and make sure you have an optimized website and Google My Business profile.

 

How to Rank Higher on Google Maps

Here are some of the most frequently asked questions regarding the topic “How to Rank Higher on Google Maps”. These are the questions that people ask when they are searching for How to Rank Higher on Google Maps?

Can you pay google to rank higher?

Google is currently the number one search engine in the world. It is due to the fact that Google has always been honest in its rankings. You can never manipulate google rankings, neither with money nor with software manipulation. If you want your business to rank higher, all you can do is work on optimization. No other way is possible.

How do you increase your Google ranking for free?

Ranking your business on google maps and your content on google search engines is always free. For ranking your business higher on Google Maps, follow the above guidelines. They are the only possible way to rank your business higher. The better you grasp them, the higher your business will be ranked. There are some people who think that playing google ads will help you get ranked faster. But the truth is that there is no shortcut to it. You have to work hard on your profile to rank it in Google Maps search results.

How do I make my local business rank higher on Google?

Google rankings are all about SEO and keyword usage. Google maps work almost the same way as the google search engine. To rank your business higher on Google, you need to focus on your Google My Business profile and optimize it according to the top-ranked keywords. There are plenty of businesses competing with each other for the top ranking. Admit that, not everyone can attain the top ranking, but you can always strive to be on the first page. The struggle will help you keep going and if you work in the right direction, one day you will have your business ranked first.

How do I increase my visibility on Google?

Your online visibility depends on your optimization. The better optimized your Google My Business profile is, the more visible you'll be. There are thousands of businesses running in every sector at every location. People would be confused about where to go and where to not. Here, Google Maps have used a marketing strategy to earn themselves good money. They provide people with a list of places with the best ones ranked higher. This not only helps customers but has also provided an opportunity for the sellers to stand out from others. The ones who grab this opportunity will leave others behind and will remain more visible on the internet.