Google’s Search protocols include a page’s core web vitals as ranking factors. Your website’s loading speed, interactivity, and stability will all be considered when people search for something on the internet.
In November of 2020, the announcement came as Google’s Gary Illyes made a keynote speech at the Pubcon conference in Las Vegas. “We’ve been working on this for a long time,” Illyes said of the change. “Page speed has always been a ranking factor, but it was only one of many.”
Since then, web admins and SEOs have scrambled to make their websites faster, more stable, and more interactive. The changes that Google has implemented over the years—including Panda, Penguin, and Hummingbird—have all been geared towards making the internet a better place for users.
“Our ultimate goal is to provide our users with the best possible search results,” Illyes said in his keynote speech. “And part of that is providing a fast, stable, and interactive web experience.”
On that note, how can you optimize your Webflow website’s core vitals? Here are four tips.
Make sure your Webflow website is fast and responsive.
You can do a few things to make sure your Webflow website is fast and responsive. First, make sure all of your images are correctly optimized. The image size, format, and compression all play a role in how quickly your images will load. By doing so, you’ll reduce the overall size of your website and aspect ratio. Hence, making it load faster.
Fortunately, Webflow now automatically optimizes, compresses, and scales images for every device at every resolution. That means you don’t have to worry about optimizing your photos yourself.
Second, use Webflow’s built-in caching feature. This caching feature stores a copy of your website on the user’s computer to be accessed quickly and without having to download all of the content again. It’s beneficial for repeat visitors who have already visited your website before.
Webflow makes it easy to create responsive websites with its built-in responsive grid system. So no matter what device your visitors are using, your website will look great.
Also, set the sections in lazy load. Lazy loading delays the loading of images and videos until they’re needed. That way, your website will load faster, even on slower devices. And you can do it quickly in Webflow without having to code anything.
Finally, use a content delivery network (CDN). A CDN is a global network of servers that deliver your website’s content to visitors based on their location. That way, visitors from all over the world can access your website quickly and without any issues.
Webflow makes it easy to set up a CDN for your website. First, go to the settings panel and click on the “CDN” tab. You can enable the CDN for your website with just a few clicks.
Minify the codes in your Webflow website.
Thankfully, Webflow automatically minifies codes for you. So, your Webflow website loads faster without you having to do anything! Just go to Project Settings > Hosting Tab > and Advanced Publishing Options.
You can enable Minify HTML, Minify CSS, and Minify JS.
Set explicit width and height to the images on your Webflow website.
To set explicit width and height to the images in your Webflow website:
1. Select the image you want to set a fixed width and height for.
2. Click on the Inspector button in the top right corner of the image.
3. Scroll down until you see the “Width” and “Height” fields.
4. Enter the desired width and height for your image, then click Apply.
Your image will now have a fixed width and height, regardless of the size of the screen it is viewed on. Doing so can be helpful if you want all your images to have a consistent size or if you’re working with a responsive design and need to make sure photos don’t get too large or small on different devices.
Please note that this will only work for images uploaded directly to your website. If you use an external image source (like from Unsplash), Webflow will still resize the picture automatically based on the dimensions set in the embed code. For more information on setting dimensions for images, check out this support article.
That’s it for our crash course on optimizing your Webflow pages! We hope you found this information helpful. If you have any questions or need help implementing any of these optimizations, don’t hesitate to reach out to a Webflow web design Company. They can help you add a site plan and create a custom domain for your Webflow project.