Are you looking for a Google Ads agency Sydney to help manage your business’s PPC campaigns? Do you want to improve the visibility of your business? Google Ads recently released new features that are sure to take your campaigns to the next level.
For businesses in Sydney, getting the most out of your Google Ads campaigns is essential. But the world of digital advertising can be complex and hard to understand. That’s why hiring a PPC agency Sydney can help you get the best results from your campaigns.
Google Ads Now has Auto Optimisation
Auto Optimisation allows advertisers to automatically adjust their bids, keywords, and other settings to maximize campaign performance. The system considers factors like device type, location, time of day, and even language preferences to ensure that your ads are targeting the right audience. In addition, auto optimization can be set to work over a specific time period, such as a month or quarter, so you can focus on your marketing strategy instead of constantly having to tweak your campaigns. The ability to fine-tune your campaigns using auto optimization can make all the difference in the success of your campaigns.
Reach More Customers with Expanded Text Ads
Expanded text ads (ETAs) are a powerful new feature from Google Ads that can help businesses reach more customers. An ETA allows you to add two 30-character headlines (and a third one which is optional), a single 80-character description line, and up to three paths with 15 characters each to your ad. This gives you much more room to communicate the value of your product or service, making it easier for potential customers to understand what you’re offering. With the right creative and strategic approach, expanded text ads can be an invaluable tool for reaching more customers and increasing your ROI.
Gallery Ads and Showcase Shopping Ads
Gallery Ads provide a visually appealing way to engage with customers. The ad unit combines an image carousel, logo, and description into one ad unit. This allows you to showcase multiple products or services at once and make it easier for customers to find the products they’re looking for.
Showcase Shopping Ads are designed to help you reach more potential customers. The ad units feature several product images and descriptions that give customers an overview of the products you offer. This allows you to reach customers who may not have been familiar with your products before.
These two features can be used in tandem to create more engaging ads for your target audience. By leveraging the power of visuals, you can show customers what you have to offer and give them a better understanding of your business.
The Display Network is Getting Bigger
The Display Network is constantly growing, providing advertisers with more visibility on a larger scale. Google Ads now allows advertisers to target users based on the context of the web page they’re viewing, rather than just relying on keywords or topic-based targeting. This means you can target users who are most likely to be interested in your product or service. For example, if you’re a Sydney-based travel agency, you can target people searching for vacation packages in Sydney.
Get Listed on Google Shopping for Free
Google Shopping is one of the most recent features they offer, and it’s an incredible way to get your products listed on Google search engine results pages (SERPs). It’s free and allows you to list your products so potential customers can find them quickly and easily. Also, you can set up your own customized ads, creating a unique shopping experience for your customers.
With Google Shopping, you can easily showcase your products on Google and reach a larger audience. By getting listed on Google Shopping, you can connect with potential customers who are actively searching for your products and services. This will help you to reach a wide range of customers and increase sales. Moreover, Google Shopping helps you to reach people who may not be aware of your business.
Google Ads Local Campaign
Google Ads is a powerful tool for driving growth in your business and local campaigns are a great way to get started. With a local campaign in Google Ads, you can target ads to people who are likely to be interested in what your business offers, based on their location. You can also set different bids for different areas so that you focus your budget on the locations where you’re most likely to get conversions. Additionally, you can use local inventory ads to showcase product availability near the customer.
The targeting options for a Google Ads local campaign are highly customizable. You can adjust your geographic settings based on city, zip code, county, radius, or polygon. You can also target mobile devices more accurately using location groups and location extensions. These tools allow you to specify an exact distance from a given location, so you can target ads to people who are nearby.
Google Smart Shopping
Smart Shopping campaigns are designed to give your business more targeted exposure and help drive conversions. They also allow you to take advantage of automated bidding, which helps you make the most of your budget.
By working with professionals who specialize in effective PPC management Sydney, you can take full advantage of the latest Google Ads features and maximize the success of your campaigns. With their expert guidance and support, you can be sure that your campaigns will generate the desired results.
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